Geoff Thatcher is an experienced creative leader who takes projects from concept to reality. He is the founder & chief creative officer at Creative Principals, and previously worked as a creative writer, producer, and creative director. His projects are most often about creating world-class experiences in corporate visitor centers, museums and theme parks, such as his most recent work in the College Football Hall of Fame in Atlanta. Geoff is the president of the Savannah YSA Branch in the Savannah Georgia Stake and was a guest on the podcast when he previously served as assistant director of communications in Cincinnati, Ohio.