

How Does the Atonement of Jesus Christ Help Those I Lead Today?
B.J. Allen
BJ Allen is an associate professor of Marketing at Brigham Young University. He received a bachelor’s degree from BYU and a PhD in Business Administration from University of Texas-San Antonio. He is the author of two textbooks and gives sales and marketing trainings to corporations.
BJ is also the author of the newly-released book, The Compensating Power of Christ, which is about how Jesus makes right the unfairness of life and how Christ compensates for our personal weaknesses. He lives in Provo, Utah, with his wife Angie and their six kids. He is currently serving as a bishop.
