Jeff Strong worked nearly 30 years in the consumer products industry as a senior executive at Procter & Gamble and global president and chief customer officer at Johnson & Johnson. He then taught in the Marriott School of Business at Brigham Young University and worked as an advisor to The Church before serving as a mission leader in the Arkansas Bentonville Mission. Jeff has since spent several years doing research on why people are leaving the Church. While not a professional researcher, his career involved a large amount of research and the research he shares in this podcast was done with the help of some of the top Latter-day Saint researchers in the world. Today, Jeff lives in Midway, Utah, and stays busy with a little lavender farm, some business consulting, and enjoying family.